He was held today in Milan the Digital Influener Day Lifestyle 4.0 a convention about topics and issues related to digitization and new concepts for a hybrid and multi-sectorial marketing.

Through digital influencers active in the social media, companies are now able to develop new marketing strategies and reach new targets and new markets. Fashion companies or cosmetic companies but also hotels, restaurants or airlines, through social media and digital influencers, they can reposition their company’s profile in lifestyle’s key.

The new distribution concept shifts the focus from products to services. In this sense, areas such as fashion, mobility, luxury, design and health are increasingly doing just the concept of digitization in production, provision of services, sales (e-commerce) and marketing.

During the conference, organized by Marc Sondermann, Director and CEO of Fashion Magazine, there have been several speeches and talks by international entrepreneurs in the world of fashion and luxury.

Among the various Italian and international entrepreneurs attended: Matteo Marzotto, Chairman and Vice Chairman of IEG, Salvatore Nanni, Marketing Director of BMW Italy, Riccardo Stefanelli Co-CEO Brunello Cucinelli, Massimo Carraro Chairman of Morellato, Dirk Schà¶nberger Creative Adidas Director Enrico Roselli, CEO of La martina, Martha Texts Head of Elite Growth Europe Stock Exchange Group, Dario Pardi President of TAS Group, Steffen Weinstok Senior Director Sales of Lufthansa Group, Jarvis Macchi Head of Digital at Pinko, lawyer, Paolo Peroni Partner at Rà¶dl & Partner, Riccardo Pozzoli CEO at the Blonde Salad, Carlo Torrani, Chief Digital Officer at Missoni and Laura Milani Head of Luxury, Retail and Fashion Facebook.

During the conference, four awards were also awarded to the Best Digital Influencers.


For more information about Digital Influencer Day visit this site:



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