BASELWORLD 2017: PRESS DAY

Basel, Switzerland, 22 March 2017: the 100th edition of Baselworld opened this morning with the opening press conference. Show and essential precursor to trends, Baselworld brings together the key players from all sectors of the international watch and jewelry and defines the style of the year. As every year, the representatives of the world’s written press, television and digital attended the opening 2017 edition of this annual event eagerly awaited, because without equal in the industry. For their part, thousands of other members of the press have watched live transmission of this press conference via various media channels.

As for the reasons for success of Baselworld, Ritter points out: “We have been able to reinvent ourselves, renew, adapt, modernize and transform us constantly, without ever stopping to reflect a constantly changing market. And we will continue on this path, “he insisted, because” look to the future is our vocation! ”

In connection with the quintessence of Baselworld, Ritter recalled that “the very essence of the exhibition is to reflect a market response to the expectations of its various protagonists and then to be constantly changing. Baselworld has never been static and never will be. “He continued with concrete facts showing that momentum for change and adaptation to the market, revealing new concepts. “In particular, these adaptations have allowed us to offer to the independent watchmakers, recently placed at the Palace, an area of ​​first choice in Hall 1. By creating this space, called ‘Les Ateliers’, we could answer the growing demand in this sector. “Ritter then has unveiled another novelty on the pavilion 1, namely the ‘Design Lab’. “This space dedicated to designer, active primarily in the field of jewelery, presents innovative unique and cutting edge creations. »

Ritter praised the press for his pivotal role in positioning the Baselworld watch and jewelery industry. She pointed out that the latest unveiled collections were re-launched worldwide in real time, and thanked the media representatives for this incredible international impact.

The press conference ended with a presentation by Franà§ois Thiébaud, president of Swiss exhibitors, who recalled how, eight days a year Baselworld represents the image of the time. Thiébaud he later remembered that in 2016 the Swiss watch exports were decreased by 9.88% compared to 2015. It also stated that in the last quarter there was a slight improvement, noting that the world’s political and economic environment It remained difficult and that the horological exports were also affected by the appreciation of the Swiss franc, triggered after the decision of the National Bank of January 15, 2015.

Thiébaud pointed out that, in terms of value, the Swiss watch industry remains the world’s leading exporter. He also paid tribute to the Salon claiming that Baselworld is the event where “the beauty and innovation are at the service of time.”

Finally, Thiébaud highlighted the important evolution of Baselworld during all these years and he mentioned that the exhibition celebrates the centenary (1917-2017)! In 1917, the first exhibition in Basel counted only 29 Swiss watch brands, while the 2017 edition will very welcoming 220 exhibiting their latest products.

BASELWORLD will take place from 23 to 30 March 2017.

Contatto stampa Loraine Stantzos
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