THE BLOOMSBURY GIRLS OF BURBERRY
Burberry during the London Fashion Week revealed the Burberry Prorsum womenswear Autumn/Winter 2014 collection – The Bloomsbury Girls.
The collection takes creative inspiration from the British decorative art of the Bloomsbury and Charleston. The Bloomsbury was a group of artists, writers, painters and intellectuals developed in England in the early twentieth century. The members met in their country homes for the exchange of new ideas as pacifism, feminism and sexuality.
The show marks the start of a partnership with the Charleston Trust, on a project to help protect the creative and cultural heritage of Bloomsbury for the public.
As the show started the curtain opened up to reveal British musicians Paloma Faith, Ed Harcourt and Rhodes performing live to the 1500 guests at London’s Kensington Gardens.
The collection has varying degrees of elegance. The clothes are soft and voluminous, the coats are embroidered and wrapped in soft blankets in cashmere . The scarves are used in a variety of ways, sometimes they are combined together to look like a dress. The printed silk dresses are worn with high waist belt and often covered with equestrian outerwear .
The collection has used a variety of fabrics including cotton gabardine , hand-painted leather , suede, sheepskin, Scottish wool and cashmere. The predominant color of the collection is beige.
The mood of the collection is the artistic theme of Bloomsbury. The characteristic are in fact the shoes, bags, belts and coats, hand-painted. Another characteristic is that some ponchos have been embroidered with the initials of the Scottish workers who produced them.
With this new collection, Christopher Bailey, creative director and CEO of Burberry, marks a different shift than past collections focused primarily on interpretations of the classic trench coat.